French women know one can go far with a great haircut, a bottle of champagne, and a divine perfume.
–Mireille Guiliano, author of “French Women Don’t Get Fat: The Secret of Eating for Pleasure”
If a French woman is the quintessential woman, Catherine Deneuve is the quintessential French woman for her generation.
Source: The Myth of the Perfect French Woman isn’t New, but it’s Not Getting Old Either – French Morning
French women are viewed by many as the quintessential model for women: elegant, classy, thin, mysterious. Ever wonder where this view started? According to a lecturer at La Sorbonne, it all started at the 1900 World’s Fair in Paris (“Exposition Universelle”). The Fair showed off many French technological achievements — the Grande Roue de Paris Ferris Wheel, escalators, and talking films, to name a few — but the first thing visitors to Paris saw at that time was an effigy of a French woman, wearing fashionable clothes and an ‘insouciant’ attitude. She appeared on the scene at the precise moment when French businesses needed a unique way to market their products (though I’m not saying they were conscious of this need). Virtually overnight, a star was born: the image was used to promote French fashion and beauty and luxury products. To own these products was to be as beautiful and remote as that 1900 image. French fashion and beauty products, and by extension, French women, became synonymous with style, elegance, class.
Coco Chanel’s influence on French haute couture is unparalleled.
Coco Chanel (1883-1971) was 17 years old at the time of the 1900 World’s Fair. Like all French women (and men, for that matter), she would have seen how this beautiful, fashionable, non-chalant image was a driving force in French culture. She certainly wanted to be on the inside of this force rather than outside looking in, but having been born into poverty, she either had to marry well or make her own fortune. Having learned to sew while living in an orphanage, she started work as a seamstress, and eventually opened her own millinery shop. Her business took off when an actress of the time wore her hats in the play Bel Ami in 1912.
We’ll never know if it was the ‘insouciant’ attitude that influenced her early designs, but whatever it was, she made jaws drop by designing elegant, casual clothes in fabric previously reserved for men only. Casual clothes? Pants! A revelation for women at the time. She went on to design suits, “the little black dress,” handbags, and perfume, her most famous being Chanel No. 5. (You know the story, don’t you? The 5th formula that the designers presented her with was the one she liked; Chanel No. 5 is now the world’s best selling perfume.) Coco Chanel may not be the first French designer to design perfume — but she perfected it.
Today, Marion Cotillard carries the torch of the quintessential French woman.
With this as background, French Morning reports that La Sorbonne offers a course during the summer months on the myth and reality of idealizing French women. What do you think? Do you think French women have an edge over all others? I can only say this: When I was last in Paris and walking along the Champs-Elysees, this well-dressed young French woman walked by, and every male head in a 5-meter radius whipped their head around to take a look. Many American women think men don’t appreciate feminine women; my experience says otherwise.
Something to think about the next time you meet a woman who has that…certain something…that je ne sais quoi (“I do not know what”) that holds your attention.
Au revoir!
Image of Catherine Deneuve in a 1979 ad for Chanel No. 5 by Classic Film, Flickr, CCBY 2.0. Image of Coco Chanel by Hto2008, Flickr, CCBY 2.0. Image of Marion Cotillard by Studio Harcourt, Wikimedia Commons, CCBY 3.0.
Reference: “Exposition Universelle, 1900” by Wikipedia, CCBY 3.0.